02 — Helia

Visual Brand
Identity

Logos, systems and the details that make a brand feel like itself. Choose a project to step inside.

  1. Elara — Hang tags — kraft and cream stock, thread-stitched mark. 01 Elara Hand stitched with hands made of art View project
  2. Elara — Hang tags — kraft and cream stock, thread-stitched mark. 02 Elara Hand stitched with hands made of art View project
  3. 03 Your brand? The next identity is waiting to be drawn. Start a project

Identity 01

Elara

Hand stitched with hands made of art

Scroll

Elara — Hang tags — kraft and cream stock, thread-stitched mark.

The concept

A visual identity for Elara, a handmade craft studio. The mark is a single unbroken line — a thread pulled through fabric — that loops into a lowercase “e” before running on, paired with a soft, open wordmark. Warm kraft, cream and charcoal keep the system quiet so the handwork stays the hero.

  • ProjectElara
  • LineHand stitched with hands made of art
  • ScopeLogo · Visual identity · Packaging
Elara — Primary lockup on taupe.

ElaraPrimary lockup on taupe.

Elara — Positive and reversed.
Elara — Positive and reversed.

ElaraPositive and reversed.

Elara — Exterior signage.

ElaraExterior signage.

Elara — “Hand stitched with hands made of art.”

Elara“Hand stitched with hands made of art.”

Elara — Thank you for your order! Wishing you great success with your brand.

ElaraThank you for your order! Wishing you great success with your brand.

End of Elara

Every brand has a personality. Let's find yours.

Next: Elara → All projects Start a project

Identity 02

Elara

Hand stitched with hands made of art

Scroll

Elara — Hang tags — kraft and cream stock, thread-stitched mark.

The concept

A visual identity for Elara, a handmade craft studio. The mark is a single unbroken line — a thread pulled through fabric — that loops into a lowercase “e” before running on, paired with a soft, open wordmark. Warm kraft, cream and charcoal keep the system quiet so the handwork stays the hero.

  • ProjectElara
  • LineHand stitched with hands made of art
  • ScopeLogo · Visual identity · Packaging
Elara — Primary lockup on taupe.

ElaraPrimary lockup on taupe.

Elara — Positive and reversed.
Elara — Positive and reversed.

ElaraPositive and reversed.

Elara — Exterior signage.

ElaraExterior signage.

Elara — “Hand stitched with hands made of art.”

Elara“Hand stitched with hands made of art.”

Elara — Thank you for your order! Wishing you great success with your brand.

ElaraThank you for your order! Wishing you great success with your brand.

End of Elara

Every brand has a personality. Let's find yours.

All projects Start a project

See alsoPhotography